Tips for writing great articles
...Article marketing has become one of the most effective ways for people to make money online. People actively search a lot of information on the constantly expanding Internet. Part of what they are looking for includes products and services they need.
Audio and video have become popular among a number of Internet...
Html tricks of the masters
...In one way or another, link to ALL main sub pages. Or links to sub pages, which then links to sub pages.
When making your web page, always create links and image file names in lower case. Most people will be searching for text in lower case and because a file name is going to be case sensitive it will help prevent problems down the road with linking.
Most popular torrent search engine sites
...What are the top torrent search engine sites? Here are the top 15 most popular torrent search engine sites based on a combination of Alexa Rank, content richness, users’ reviews and freshness. It would be great if you could add...
Video search engines list
...A video search engine is a search engine dedicated to helping you find the videos you want without the hassle of filtering through other search results. While most search engines offer a video sort method,...
Seo tip: choose a phrase that is popular, but not too popular (high priority)
...And so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines....
Another Friday, Another Chapter FREE! Remember to let me know if you want to be alerted to each new chapter. Chapter #4 *Empowering Your Company To Do More on Your Own is probably one of the most important chapters to help you make the most out of your better business website.
In traditional relationships, companies have with their agencies is essentially “hands off.”
It goes something like this... after an initial consultation, and maybe a few follow-up chats, the writers, designers and coders are left to work with the goals and ideas that have been shared. In other words, the client’s work is done at this point. The agency goes off to "create" and the client sits back and waits to be wowed.
Given that the client is paying, that’s probably exactly the way things are supposed to work... or is it?
While that kind of arrangement might be convenient for everyone involved, it isn’t necessarily more effective.
For one thing, it leaves the client (you) largely in the dark about what their creative teams are doing (not to mention what kind of value they’re getting for their money). It also leaves them at the mercy of the creative team’s schedule, even if all they need are small updates or edits. Without continuous input from the client, things don’t get much better for designers and marketing professionals, either.
It doesn’t take long before creative is working from dated information, potentially having lost the “heartbeat” of what’s really going on in the organization.
For that reason, we have followed an education and empowerment approach since launching +KAYAK Online Marketing in 2011 that focuses on keeping our clients in the loop and teaching them not only how we work, but how they can manage a lot of the website details on their own.
Unconventional as this might be, we have found it’s an absolute necessity if you’re going to get the most from your online presence.
We touched on this during two #HOAs , the first with +Mark Vang during a +Sanctuary Networking Community interview, and then again in a very interesting 3-way +Social Media Today #powertalk with +Mike Allton and +David Amerland. (I've included links to both videos at the bottom of this post. Check them out - lots of insights.)
Sharing the Basics of Online Marketing
One of the first steps in this approach is helping clients to understand the basic parts of an online marketing plan and how they work together. This kind of information isn’t really that hard to share, and it lets business people get more involved with deciding what their real priorities can be, and how they can use #onlinemarketing (especially #inboundmarketing ) to help them reach their business goals. (see http://goo.gl/ExNDuW )
For a quick example to show why this is so important, consider the millions upon millions of dollars that have been spent by companies around North America on search engine optimization. How many of the business owners and executives involved could actually explain how SEO works (even in a basic sense), or say for certain whether or not they really saw the right kind of return for their investment? In what other client and vendor relationship would that kind of ambiguity be tolerated?
Not only does educating business people put clients and creators on the same side of the table, but it also reduces the costs associated with online marketing.
That’s because, once clients can perform routine tasks themselves (such as posting and publishing blog articles, updating web page content, etc.), they aren’t dependent on their creative team to do it for them — or on the hook for those billable hours. That means the client can save a little money, but also that the agency can focus on bigger items with higher value to the client.
Making More Friends With Social Networking
You have undoubtedly heard dozens of times by now that social media is extraordinarily important, even if you aren’t sure why, or where the bottom-line benefits are going to come from. The truth is that lots of companies struggle to get the most out of social networking sites, largely because they don’t understand how they work, the network’s culture, or even what they should be trying to accomplish in the first place.
As a rule of thumb, social profiles are great for attracting new contacts and subscribers via engagement, and for initiating relationships with people who could either refer or become customers. That requires more than a few posts and pictures, though, and you don’t necessarily want a third party handling your social media updates for you. After all, that engagement is your opportunity to connect strongly with your prospect.
For novices it stands to reason that a bit of social media coaching is typically in order. It doesn't take much for you and your team to learn not only how social sites work, but how you can use engagement to draw attention to your content, attract people to your website, and otherwise magnify the effect of your overall marketing efforts.
Social media really should be a part of every online marketer's plan, and education and coaching needs to be a core service for any marketing partner you plan on working with.
Where Strategic Consulting Meets Strategic Partnerships
The idea of educating and empowering clients isn’t about making people feel good, or offering them some basic but useless bits of information – it’s about helping the client be stronger and more self-sufficient. Contrary to the way a lot of more traditional agencies think, that’s a goal that helps everyone. Or at least it is if you want your creative team to be a valued partner, not just a vendor.
In this kind of arrangement, your agency can keep providing a mixture of fresh ideas, guidance, long-term vision, and technical help that puts you in the best position to succeed. Your company must be actively involved in setting goals, reviewing and setting media priorities, and even taking care of day-to-day activities. When everyone is participating, the give-and-take process keeps campaigns grounded and built for success.
Ideally, the agency and your business should be growing and learning together, and working to find creative solutions to real-world challenges. That can’t happen if one of you is hiding things from the other, or if you have conflicting goals that aren’t necessarily compatible with one another - for instance, if one of you wants to expand their opportunities while the other just wants to generate invoices (you can guess which is which).
When website design and online marketing are at their best, it’s because your creative agency is doing things with you, not strictly for you, and decision-makers from both the client and the agency are involved at every stage in the process. When your company is empowered to do things on its own, everyone comes out ahead.
Pro Tip: Don't allow yourself to be locked out of your own online presence. Know how to log into and use your website and social media accounts. You don't need to know everything, but you should have basic access.
Resources: Learn more about inbound marketing training (http://goo.gl/ExNDuW)
Further Reading: HubSpot Academy (a wealth of inbound marketing info, videos and downloads) (http://goo.gl/EWB0Y4)
Can't wait for the next chapter? Get this book via subscription, ebook or paperback here:
Missed the previous chapters?
Strategy 3: Distilling Your Message into Unforgettable Content
Strategy 2: Making the Structure of your Business Website Customer-Friendly
Strategy 1: Putting Marketing Insight To Use
#SMTPowerTalk 2: How Marketing Became Personal
Randy Milanovic +Mark Vang | Sanctuary Community Member Spotlight Interview
|Date: Dec 20, 2014, 12:45 AM|
Number of Comments on Photo:0
#Online #dating service according to #WikipediA
Online dating (OD) or Internet dating is a personal introductory system whereby individuals can find and contact each other over the #Internet to arrange a #date, usually with the objective of developing a personal, #romantic, or #sexual #relationship. Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones. Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals. Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people. Match Metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works. This metaphor of the marketplace – a place where people go to “shop” for potential romantic partners and to “sell” themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites. The marketplace metaphor may also resonate with participants’ conceptual orientation towards the process of ﬁnding a romantic partner. Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others. Sites may offer additional services, such as webcasts, online chat, telephone chat (#VOIP), and message boards. Some sites provide free registration, but may offer services which require a monthly fee. Other sites depend on advertising for their revenue. Some sites such as OKCupid, Mega Hearts, Plenty of Fish and Badoo are free and offer additional paid services in a freemium revenue model.
Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships. Other sites are more specific, based on the type of members, interests, location, or relationship desired. A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.
|Date: Oct 9, 2014, 3:44 AM|
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Is Your Huntley Home Being Marketed With Outdated Techniques?
By Tony Delisi Of Huntley Realty – Please leave a comment.
huntley homes for saleThe buyers of Huntley area homes have changed and changed dramatically. If your home is being marketed with techniques that worked well three years ago or five years ago or ten years ago, you are at a serious disadvantage.
So what changed? The vast majority of homebuyers switched to the internet (from using real estate agents) to find a home. In the past, REALTORS were the only ones who know what homes were for sale in Huntley, Algonquin or Lake In The Hills. . If you were a buyer, you needed to link up with a Realtor with MLS access in order to find all the homes that could meet your needs.
But that all changed with the public’s love affair with smart phones. Now, if you want to buy a home in Huntley or the Northwest suburbs, you do not need to speak with a real estate agent to simply find all the homes for sale in Huntley or the Northwest suburbs, you simply just use the internet to find the best, FREE, property search tool and use it to look at thousands of properties at any and all times of the day or night.
If you don’t have it already, just email me at firstname.lastname@example.org and I’ll send you my free app that allows you to click once as you drive by any home and all the information and pricing on any home in Huntley, Algonquin, Lake In The Hills and surrounding area.
So if homebuyers and no longer restricted to Realtors and have instant and immediate access to all the listings on the market, don’t you think there might be a smarter way to market a home for sale?
Back in the “dark ages of real estate,” when there were no internet, no computers, and no widespread sharing of information, real estate agents were needed if you wanted to shop for homes. Back then, a real estate agent was your best property search tool.
Because of this, the value of homes was something that required knowledge and expertise, and there was quite a bit of “wiggle room” because nobody had consolidated all the information in one location. While appraisers had data on what had recently sold, they did not have a great grasp about current market conditions (supply).
Back then, when a homeowner wanted to sell a home, they were given an opinion of value by a real estate agent who may or may not have been correct. Prices varied widely. Now, pricing is more accurate and homes sell much closer to the list price.
Conventional thinking was “price it high so as to not leave any money on the table.” Since nobody really knew exactly what the home would sell for, this pricing strategy made good sense and everybody knew the asking price was negotiable.
Now, 94% of homebuyers are using the internet during their home search these days (according to numerous polls conducted by the National Association of REALTORs).
But will they see your home? Some Brokers tell you they will list your home on sites with millions of visitors, but those sites offer millions of homes. How will buyers find your home? You need great pictures, a custom web page, and targeted Facebook marketing.
Before you list your homes, talk with someone who understands internet marketing, social networking and video marketing. Call Tony “The Results Guy” at Huntley Realty 847-471-7177.
|Date: Dec 11, 2014, 4:18 PM|
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